With the goal of continuing to strengthen its sales strategy and positioning in the market, NotiCel, Puerto Rico's #1 daily digital publication, announced today the appointment of Pablo Santos Folch as Sales Director. Santos Folch, who has more than 10 years of experience in digital marketing, sales and advertising, will lead NotiCel's sales team, and at the same time, will develop and strengthen relationships with current and potential customers.

'I am extremely excited to embark upon this great challenge and be part of the NotiCel team. I am sure that my experience in marketing and digital sales will contribute to NotiCel's continued growth,' said Santos Folch, who prior to his appointment, successfully led the Digital Sales department for Telemundo over the past five years.

Since NotiCel began 7 years ago, it has always been at the forefront of trends in digital journalism and today, it enjoys a privileged position. Despite the current economic challenges, and contrary to other publications and media outlets, NotiCel has been consistent in its growth in readership and reach. In April 2017, NotiCel was ranked as Puerto Rico's most visited Internet-only local news media, according to the study on user behavior in digital media, Internet and mobile phones, commissioned by the Puerto Rico Sales and Marketing Association (SME).

'With Pablo's arrival, NotiCel continues to attract expert and specialized talent and it will allow us to broaden our focus on providing competitive and high-performance partnerships for our advertisers in Puerto Rico, the United States and the Caribbean,' said Miguel Príncipe, Vice President of Sales of NotiCel.

NotiCel is owned by Mark Curry, CEO of SOL Partners, who acquired the digital newspaper in December 2016 with plans to strengthen the platform through strategic investments in different areas of the operation.[naviga:img embed-content-articleid='621049050' embed-content-groupid='593030471' embed-content-id='621049051' embed-content-index='0' embed-content-type='GALLERY' src='https://ntc-legacy-assets.s3.amazonaws.com/photo/2017/07/21/4f11bd89a2eeb527a4b6b775ff19cf9b_8551167_ver1.0_320_240.jpg' /]